Episode 258: Fluidra: Driving Change with Sustainability for the Environment & Business with Brad Parker & Mark Baukman


In this episode we talk with Fluidra’s Vice President of Marketing, Brad Parker and Vice President of Engineering Product Development, Mark Baukman to discuss sustainability and the actions they are taking now and for the future.

Fluidra’s philosophy and approach to sustainability is dual-faceted: environmental responsibility and long-term business viability. They are committed to reducing an environmental impact in every community they operate in, aligning with ethical practices. Second, they focus on creating a sustainable business model that will thrive for decades by closely listening to consumer preferences and monitoring ever-changing policies. This proactive stance ensures they’re not only doing business ethically but also preparing for a sustainable future, rather than being forced to make reactive changes.

The brands involved in Fluidra’s push for sustainability are AstralPool, Zodiac, Jandy, Polaris, Gre, Cepex, CTX Pro, Certikin, and Piscine Laghetto


  • [00:02:10] What is your company's philosophy on sustainability?
  • [00:03:46] How does sustainability align with your company's overall mission and values?
  • [00:05:34] What inspired your company to focus on sustainability, and how has this focus evolved over time?
  • [00:08:56] Following strict compliance
  • [00:14:32] What are the primary environmental challenges your company is currently addressing?
  • [00:16:16] How does your company work to reduce emissions, waste, and resource consumption?
  • [00:17:48] The cost of Sustainability
  • [00:23:30] How is your company leveraging technology and innovation to drive sustainability?
  • [00:27:00] Advantage of being in California market
  • [00:29:12] How do you determine what products are or aren’t sustainable?
  • [00:37:40] What are some examples of sustainable products that contribute the most to a make a pool more sustainable?
  • [00:41:16] What would a fully sustainable pool look like?  How would it be different from a typical pool as we know it today?
  • [00:44:06] What are the main challenges you've faced in implementing sustainability initiatives, and how have you overcome them?
  • [00:50:03] How do you see your company's sustainability efforts evolving in the next 5 to 10 years?